The mark consists of a stylized design featuring two cakes, one broken open to show a filling partially covering the second, the cakes having a copper colored top with a wheat colored interior, the filling is maroon with wheat colored bits, on the two cakes is a flower design colored brown, above the two cakes is a quadrilateral featuring a circle within a looping curved line, all in red over and the area between the circle and looping curved line being white followed by the design of two Japanese characters in black, followed by the wording "MARUKYO" in black. Below is the wording "DORAYAKI" in black. Below the word "DORAYAKI" are Japanese characters in black and two rectangles offset from the center one rectangle in black with red Japanese characters and the other in yellow to green with black characters, at the top of the two rectangles is a yellow Japanese character with a black outline. Under the rectangles is a green leaf with fruits colored jasmine and redwood, the lower portion of the quadrilateral having a yellow-green boarder with a stylized design of olive drab and lime fading upward to yellow including curved lines of yellow and olive drab and a circle of yellow-green and yellow.
The color(s) white, copper, wheat, maroon, brown, red, black, yellow, green, jasmine, redwood, yellow-green, olive drab and lime is/are claimed as a feature of the mark.
The two non-Latin characters before MARUKYO transliterate into "Marukyo", which is part of Applicant's name. The non-Latin characters in the center of the mark transliterate into "Dorayaki", which means "baked red bean cake" in English. The non-Latin characters in green and black rectangles transliterate into "Kuri Tappuri In Jibsei Tsubuan", which means "the homemade half smashed bean jam with fully chestnut" in English.
"DORAYAKI" means "baked red bean cake". "MARKUYO" is part of Applicant's name.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "DORAYAKI" AND "KURI TAPPURI IN JIBSEI TSUBUAN", THE WORDING DORAYAKI, AND THE DESIGN OF THE BAKED RED BEAN CAKE (DORAYAKI)