The mark consists of the stylized wording SHOW LOW in green with an outline of the letters in white and black inside a green oval. There is a darker green oval inside the green oval with the darker green oval having a tan logo. There is a black outline on the outside of the green oval with a darker green outline outside of the black outline. Outside of that darker green outline, there is a black outline. Below the wording SHOW LOW is the stylized wording SINCE 1870 in white, with a black outline. To the upper right of SHOW LOW, there are two stacked playing cards, with only the front card showing the number. The number and suit of the card is a 2 of clubs.
The color(s) green, tan, black, white, and dark green is/are claimed as a feature of the mark.