The mark consists of the stylized words "CIELITO LINDO" in light brown color with the word "CIELITO" being curved in an arch shape above the word "LINDO" and a small vertical line below the "N" letter, and the stylized word "CERVECERÍA" being curved in light brown color above the words "CIELITO LINDO", the word "CERVECERÍA" is in a smaller size than the words "CIELITO LINDO"; below the words "CIELITO LINDO" there are the stylized words "CERVEZA MEXICANA INDEPENDIENTE" being curved in light brown color, and in a smaller size than the words "CIELITO LINDO". On the right side there is a design of wood shapes overlapped by each other in the following order from top to bottom: a boxer with his boxing gloves on in light brown color with one arm in an upper position, standing with his right foot on top of a light brown flat piece of wood, below that there is a guitar in light brown color, that overlaps a barrel lying down in light brown color with four vertical lines in dark brown color, a black thread comes from the right side of the barrel, that overlaps a bull in light brown color, standing on top of a small wooden stick where the thread finishes on the right side, and a shadow below all the figures, in light brown color. The words "DIRTY CHAI LATTE" appear below the wooden figures in stylized letters and in light brown color, below the words "DIRTY CHAI LATTE" there are the stylized words "IMPERIAL STOUT" in light brown color and in a smaller size than the words "DIRTY CHAI LATTE", and on the bottom there are two horizontal lines in parallel divided by two vertical lines in the middle, all in light brown color, at the left side there is a vertical line in light brown color that that crosses all the design, the background of the design is in pink color.
The color(s) pink, light brown, dark brown and black is/are claimed as a feature of the mark.
The English translation of "CERVECERÍA CIELITO LINDO CERVEZA MEXICANA INDEPENDIENTE" in the mark is "BREWERY CUTE LITTLE HEAVEN INDEPENDENT MEXICAN BEER".
"CERVECERÍA", "CERVEZA MEXICANA INDEPENDIENTE", "DIRTY CHAI LATTE" AND "IMPERIAL STOUT"