The mark consists of the word "my" in a script font positioned above the word "beach," with "beach" in all caps, with "my" centered relative to "beach," and the word "dog" in all caps to the right of "beach," with the image of a dog facing upwards positioned between "beach" and "dog," with the tail of the dog curled up to the right side to form the curved part of the capital "d" in "dog" and body of the dog forming the vertical line in the capital "d" in "dog," with three wave images below the "ch" in "beach" and the "o" in dog.