The mark consists of the outline of a shield with an arched top with the literal element appearing within the outline wherein "CHERRY ZERO" appears just inside the arched top of the shield outline, ALE 8 appears in large characters in the center portion of the outline with stacked wording ZERO SUGAR appearing to the right of the 8 the wording ZILCH NIL, separated by a diamond design, appearing below SUGAR and the word NADA appearing below ZILCH and NIL, and SOFT DRINK appears below ALE 8, with two stars appearing above the word ALE and two stars appearing above the word ZERO.
CHERRY ZERO ALE EIGHT ZERO SUGAR ZILCH NIL NADA SOFT DRINK
"CHERRY ZERO", "ALE", "ZERO SUGAR", AND "SOFT DRINK"