The mark consists of the words "FAREWAY * FAMILY OWNED" above the word "QUALITY" with a drawing of a shield centered behind the word "QUALITY" showing a portion of the shield above the word "QUALITY" and a portion of the shield below the word "QUALITY" and the words "SINCE 1938 * Iowa" below the word "QUALITY", all inside a circle.
QUALITY FAREWAY FAMILY OWNED SINCE NINETEEN THIRTY EIGHT IOWA; QUALITY FAREWAY FAMILY OWNED SINCE ONE THOUSAND NINE HUNDRED THIRTY EIGHT IOWA
Color is not claimed as a feature of the mark.
"QUALITY", "FAMILY OWNED SINCE 1938" AND "IOWA"