35 Advertising; dissemination of advertising matter via all media, especially in the form of topic-based messages; advice on personnel management for sports teams; advertising by sponsoring; commercial business management; commercial administration of the licensing of the goods and services of others; providing office functions; promotion of volleyball-related sports events of others; rental of advertising space, also in the form of banner advertising; advertising services, namely, providing consulting services on how to generate patronage from advertising; promoting the goods and services of others, through contractual agreements, drawing up and enhancing awareness and image by means of association with cultural and sporting events; advertising and marketing, particularly via developing customer loyalty and incentive schemes for advertising purposes; development, arranging and management of advertising concepts, namely, customer loyalty schemes and incentive schemes; consulting relating to business organization concerning administering incentive schemes, in particular for customer loyalty and incentive schemes; sales promotion by means of the issuance of loyalty cards and discount cards; advertising services, namely, organization, operation and supervision of loyalty and incentive programs; business administration of consumer loyalty programs which provide bonus programmes for marketing purposes; sales promotion, namely, implementing and providing loyalty and incentive schemes, including the provision of loyalty cards and discount programs; rental of advertising space of all kinds and via all media, all in digital or other form; business management services, namely, commercial administration of international sports competitions for volleyball and beach volleyball with participation from national teams; advertising services, namely, promotion of international sports teams to the public and interested parties; statistical information services, namely, compilation of statistics for commercial purposes; promoting the goods and services of others, through contractual agreements, drawing up and increasing awareness and image by means of association with cultural and sporting events; retail store services featuring a wide variety of goods, namely, perfumery, protective helmets for sports, glasses, sunglasses, sports goggles, precious stones, jewelry articles, chronometric instruments, cups and commemorative medals, sports bags, bags for volleyball, household or kitchen utensils and containers, glassware, porcelain, earthenware, mats, door mats, games, toys, gymnastic and sporting articles, balls, sports balls, volleyballs, nets and volleyball posts, bags and bags for carrying sporting goods, snacks, ice cream, coffee, tea, cocoa, products for brewing beer, and non-alcoholic beverages