35 Retail and wholesale store services featuring electronic books, DVDs, computer software, scientific, life-saving and teaching apparatus, medical apparatus and instruments, orthopaedic physical therapy products, medical devices for physical therapy, lumbar rolls, cervical rolls, night rolls, coccyx cushions, medical furniture, printed matter, publications, books, instructional and teaching material, and furniture; mail order services in relation to electronic books, DVDs, computer software, scientific, life-saving and teaching apparatus, medical apparatus and instruments, orthopaedic physical therapy products, medical devices for physical therapy, lumbar rolls, cervical rolls, night rolls, coccyx cushions, medical furniture, printed matter, publications, books, instructional and teaching material, and furniture; Online retail and wholesale store services featuring electronic books, DVDs, computer software, scientific, life-saving and teaching apparatus, medical apparatus and instruments, orthopaedic physical therapy products, medical devices for physical therapy, lumbar rolls, cervical rolls, night rolls, coccyx cushions, medical furniture, printed matter, publications, books, instructional and teaching material, and furniture; direct marketing services; sales promotions; online sales promotions; advertising services for others; online advertising services for others; organization, operation, management and supervision of customer loyalty schemes; the bringing together, for the benefit of others, of a variety of goods, namely, electronic books, DVDs, computer software, scientific, life-saving and teaching apparatus, medical apparatus and instruments, orthopaedic physical therapy products, medical devices for physical therapy, lumbar rolls, cervical rolls, night rolls, coccyx cushions, medical furniture, printed matter, publications, books, instructional and teaching material, and furniture, enabling customers to conveniently view and purchase those goods; marketing; product marketing; business management for others; business administration for others; business intermediary services relating to the commercialization of goods, namely, promoting the goods of others; advisory, consultancy and information services in relation to the aforesaid services; all of the aforesaid services in connection with the assessment, and treatment of musculoskeletal issues