35 Advertising; business management; business administration; office functions; database management services including compilation of customer-specific data and information, systemisation and storage of said information in written form and in pictorial form and in databases, processing of said information and providing of the results of said information processing; computerised file management; conducting of trade fairs for industrial, commercial and advertising purposes, exhibitions for industrial, commercial and advertising purposes, advertising events; demonstration of goods and services on the internet; advertising agencies; public relations services; organisation and conducting of trade fairs, exhibitions and events for commercial and advertising purposes, including virtually on the internet; conducting of product and service presentations and promotions, including in virtual form on the internet; advertising services relating to pharmaceuticals for the treatment of diabetes; wholesale and retail store services, online wholesale and retail store and mail order services featuring scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking, supervision, life-saving and teaching apparatus and instruments, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, apparatus for recording, transmission or reproduction of sound or images, magnetic data carriers, recording discs, compact discs, DVDs and other digital recording media, mechanisms for coin-operated apparatus, cash registers, calculating machines, data processing equipment, computers, computer software, fire-extinguishing apparatus, computer programs for data processing, computer operating system software, computer software for data communication, computer software platforms, electronic databases, computer software for database management, application software, computer software applications, devices for measuring diabetes, computer application software for diabetes management, computer application software for creating and maintaining electronic log books, computer software for use together with apparatus for measuring blood glucose, software, and software applications for mobile telephones, smartphones, tablets and other mobile devices and hand-held computers, apparatus for measuring, transmitting and receiving diabetes-related information and health-related information via mobile telephones, global computer networks and radio frequency technologies, namely, pagers, telephones, wireless data networks, messaging devices, personal digital assistants and satellite communications, systems for transmitting and receiving diabetes-related information to and from a central database, said system consisting of a glucose monitor, computer software and hardware and equipment based on radio frequency technology, namely, mobile telephones, pagers, telephones, wireless data networks, messaging devices, personal digital assistants and satellite communications, surgical, medical, dental and veterinary apparatus and instruments, artificial limbs, eyes and teeth, orthopedic articles, suture materials, equipment, apparatus, instruments and measuring equipment for medical and diagnostic purposes, in particular for use in relation to the treatment of diabetes, or medical apparatus for measuring and displaying measurement data for body fluids, in particular of glucose, lactate, urea and cholesterol, and fittings therefor, included in this class, in particular blood glucose monitors, noninvasive medical apparatus and instruments for medical and diagnostic purposes, in particular for use in relation to the treatment of diabetes