Trademark: 77759583
Word
THE CHANGE READINESS ASSESSMENT IS DESIGNED TO MEASURE A SCHOOL DISTRICT POPULATION'S READINESS FOR CHANGE. USING A PROPRIETARY RUBRIC DEVELOPED BY THE LEADERSHIP AND LEARNING CENTER. LEVERAGING RESEARCH FROM FULLAN, KOTTER, AND REIGELUTH, AS WELL AS THE CENTER'S DR. DOUGLAS REEVES AND DR. MICHAEL WASTA, THE CHANGE READINESS ASSESSMENT POLLS FACULTY AND STAFF, SPECIFICALLY PROBING FOR TRAITS THAT INDICATE WHETHER A CHANGE INITIATIVE WILL SUCCEED OR FAIL. THE CHANGE READINESS ASSESSMENT WILL ULTIMATELY HELP PARTICIPANTS GAUGE AND PRIORITIZE THE CHANGES THAT WILL MOST IMMEDIATELY IMPROVE RESULTS. THE MAJORITY OF CHANGE INITIATIVES ARE EITHER NEVER IMPLEMENTED OR IF IMPLEMENTED, ARE UNSUCCESSFUL. ONE OF THE PRIMARY REASONS FOR THIS IS THAT INSUFFICIENT ATTENTION IS GIVEN TO THE POPULATION THAT THE PROPOSED CHANGE IS GOING TO EFFECT. PARTICULARLY IN PUBLIC EDUCATION, THIS POPULATION IS BROAD AND CONTAINS NUMEROUS SUBGROUPS, ANY ONE OF WHICH IS CAPABLE OF DERAILING EVEN THE MOST SOPHISTICATED INITIATIVE. FREQUENTLY THIS OPPOSITION COMES AS A SURPRISE TO THE CHANGE PROPONENTS WHO ARE UNPREPARED TO RESPOND. ARMED WITH INFORMATION GAINED FROM THE CHANGE READINESS ASSESSMENT, THE INDIVIDUAL OR GROUP PROMOTING THE CHANGE INITIATIVE CAN DEVISE STRATEGIES TO ENGAGE EACH SUBGROUP TO SUPPORT THE CHANGE.
Status
Pending
Status Code
622
Status Date
Friday, June 19, 2009
Serial Number
77759583
Mark Type
4000

Trademark Owner History

Classifications
41 Educational assessment; Educational course monitoring, namely, tracking student performance; Educational research; Educational services, namely, a learning and innovation center featuring fully customized leadership, motivational, educational, and brainstorming training; Educational services, namely, developing and conducting training courses and distribution of training materials in connection therewith for subject matters as requested by customers; Educational services, namely, offering of assessments and surveys in the field of educator training and performance for the purpose of improving teaching procedures

Trademark Events
Jun 18, 2009
New Application Entered In Tram

Trademark Alertz updated from USPTO on 2030-01-24