16 Printed matter, namely, [ magazines, ]newsletters, [ books, ] pamphlets, brochures, [ catalogs, ] instructional materials, booklets, manuals and handbooks all in the fields of humanitarian services, club services and association services; [ stationery, envelopes, ] stickers, decals, membership cards, name badges, [ business cards, ]folders, [ loose leaf binders, ] printed forms, posters, [ calendars, ] printed membership certificates and award certificates, [ paperweights, ] pens, [ pencils, pen cases, desk sets, albums, namely, photo, address, appointment, calling card, memory books, visitors' books, term books, scrapbooks, pocket planners, notebooks, bookends, and membership directories ]