16 Printed matter, namely, [ magazines, ] newsletters, [ books, pamphlets, brochures, catalogs, ] instructional materials, booklets, manuals and handbooks all in the fields of humanitarian services, club services and association services; [ stationery, envelopes, ] stickers, [ decals, ] membership cards, name badges, [ business cards, folders, loose leaf binders, ] printed forms, [ posters, calendars, ] printed membership certificates and award certificates [, paperweights, pens, pencils, pen cases, desk sets, albums, namely, photo, address, appointment, calling card, memory books, visitors' books, term books, scrapbooks, pocket planners, notebooks, bookends, and membership directories ]