35 Franchising, namely, offering technical assistance in the establishment and operation of language centers featuring language instruction, translation and interpretation services; and retail store services featuring translation and interpretation goods, namely, pre-recorded media and devices featuring educational and language instruction subject matter, namely, [ audio tapes, magnetic computer tapes, video tapes, digital audio tapes, audio cassettes, video cassettes, magnetic encoded dards, ] optical discs, audio discs, DVD, compact discs, CD-ROMs, video discs, and teaching, instructional, and educational materials used in connection with language instruction, namely, printed course materials in the field of language instruction, workbooks directed to language instruction, exercise books, grammar guides, dictionaries, references materials in the field of language instruction, newsletters in the field of language instructions, and phrase books, books and other printed matter relating to travel, namely, guide books, reference books relating to travel, phrase books, and newsletters relating to travel, and travel products