The mark consists, in part, of the wording "FILLI BRANCA MILANO".
The English translation of "CASA FONDATA NEL 1845" in the mark is "firm established in 1845". The English translation of "BRANCA" in the mark is "branch, sector, claw, talon or tentacle". The English translation of the long text on the label is "the brothers Branca, the only ones to own the original manufacturing formula of the famous bitter "FERNET BRANCA", guarantee its high quality and flavor. Bitter with strong savour, rich in exotic ingredients with superb natural aromas, "FERNET BRANCA" is particularly suited for drinking after dinner. "FERNET BRANCA" is well-known and appreciated worldwide as the ultimate perfect, refined bitter. "FERNET BRANCA" can be drunk alone or with coffee, but mineral water or other gaseous beverages may be added to make it less strong".
"CASA FONDATA NEL 1845", "LIQUEUR", "DISTILLERIE S.P.A.", "MILANO", "ITALIA", "40% ALC/VOL", "A BITTERS LIQUEUR MADE IN ITALY", "750 ML", AND THE LONG TEXT ON THE LABEL
The stippling is a feature of the mark and the colors orange, blue-green and red are claimed as part of the mark as shown. The sky is the colors blue-green and orange (top to bottom), the globe is the colors red (band behind "BRANCA") and blue-green and each repeated oval background design and the words "FERNET BRANCA" and the design, all contained within each oval, are the color orange.
Trademark: 74233733
