"ASAHI BEER IS BREWED FROM QUALITY INGREDIENTS BY USING OUR PURE BREWER'S YEAST AND OUR ADVANCED BREWING TECHNIQUES", "ASAHI BEER HAS EXCELLENT RICHNESS, TRULY REFRESHING DRINKABILITY AND SATIN SMOOTHNESS", "ALL YEAR ROUND YOU CAN ENJOY THE GREAT TASTE OF ASAHI BEER", "DRAFT BEER" and the Japanese characters for the words "draft beer", or "Breweries, Ltd."
The English translation of the term "ASAHI" in the mark is "morning sun".