The mark consists of A dog resting on an adirondack beach style chair, with the name Pure Life Pups in the fore ground, with the dogs paw creating the letter 'U' in Pups. The image also has a circle surrounding the dog, part of the chair, and part of the letters, beginning at the end of the 'u' in Pure, and enclosing the remaining letters 're Life Pups'.
Color is not claimed as a feature of the mark.