The mark consists of two concentric circle outlines, with the outer circle being bolder. Inside the circle, the terms "TRUE NORTH" are curved along the top portion, the terms "MAP COMPANY" are curved along the bottom portion, and there are two dots in between the "T" and "M" and the "H" and "Y". The "N" in "NORTH" has an upward pointing arrow comprising it's right side. There is a stylized tree in the center of the design.
No claim is made to the exclusive right to use "MAP COMPANY", apart from the mark as shown.