The mark consists of the stylized wording "LUMA CAMP", with the word "LUMA" in moonlight yellow and the word "CAMP" in orange. The wording is featured within a design of a camping scene that includes a sky, moon, stars, mountains, trees, and a set-up tent. A lantern depicting radiating light hangs from vertical and horizontal telescoping poles, all outlined in a shape of orange. The navy blue background represents the night sky but is not claimed as part of the mark.
The color(s) orange, green, blue, moonlight yellow, black, grey, and white is/are claimed as a feature of the mark.