The mark consists of Large capital letters "HBI" in black, centered. The right third of the mark in blue is the word "Health" over the word "Betterment" over the word "Initiative". To the left of "HBI" are cartoons of three People consisting of a circle head and check mark making the body. The first person in green is pointing bottom left, the second person in yellow is pointing top left, and the third person in orange is pointing straight up.
The color(s) green, yellow, orange, black and blue is/are claimed as a feature of the mark.