The mark consists of the left part is an ice cream pattern, the right part is the text ZHONGJIE FROZEN NOVELTIES SINCE 1946, and the Chinese pinyin is Zhong Jie Bing Dian..
The non-Latin characters in the mark transliterate to Zhong Jie Bing Dian and this means Central Street Ice Spot in English.
Color is not claimed as a feature of the mark.