The mark consists of A black and white bull with white horns outlined in black, with white hair, red eyes, a white snout, a black tail, a red and pink earring in the right ear. Bull has a white apron, holding a hamburger in its right hand The hamburger has a tan bun, with green lettuce, red tomatoes, and a red burger patty. Bull has a red circle background and a black and white ribbon behind the word "beef". Three stars with red lines on both sides of the stars. The words, "we got" are in the color white. The words, "beef pull up" are white on the top and grey on the bottom. The entire logo is outlined in black..
The color(s) red, white, black, pink, tan, green, grey. is/are claimed as a feature of the mark.