The mark consists of The stylized words "QUITEMOS LA ETIQUETA," in two lines, with the words "QUITEMOS LA" in solid text above the word "ETIQUETA," with "ETIQUETA" in transparent text against a background of a solid rectangle, where the solid rectangle ends in a transparent rectangular shape to mimic a label being peeled away.
The English translation of the Spanish wording QUITEMOS LA ETIQUETA in the mark is LET'S REMOVE THE LABEL.