The mark consists of The stylized words "QUITEMOS LA ETIQUETA," all in one line, with the words "QUITEMOS LA" in solid text and the word "ETIQUETA" in transparent text against a background of a solid rectangle, where the solid rectangle ends in a transparent rectangular shape to mimic a label being peeled away.
The English translation of the wording QUITEMOS LA ETIQUETA in the mark is LET'S REMOVE THE LABEL.