35 Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Franchising, namely, consultation and assistance in business management, organization and promotion; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring nature related products; Retail gift shops; Retail nature themed products, gift, wild animal supply and clothing stores; Administration of a customer loyalty program which provides discounts to customers who purchase products from the applicants; On-line retail store services featuring nature, wildlife and landscaping related products, namely, books, audio and video products, binoculars, binocular straps, spotting scopes, wild animal feeders, wild animal feeder mounting and hanging systems, squirrel baffles, bird baths, drippers, misters, bird houses, bat houses, and bird nesting boxes, bird food, clothing products for men, women, and children, namely, aprons, clothing, hats, pants, headgear, coverups, jackets, blouses, baby wear, uniforms, and jewelry; On-line retail store services featuring a wide variety of consumer goods of others