The mark consists of The mark consists of the stylized text "JC roast & roll" with "JC" in capital letters above the lowercase phrase "roast & roll," separated by an ampersand ("&"). To the right of the text is a graphic depiction of a steaming coffee cup and a cinnamon roll, with the steam rising from the cup. The text is black, while the coffee cup and cinnamon roll are depicted in beige/light brown tones, with the overall background in white.
The color(s) black, beige and white is/are claimed as a feature of the mark.