35 Customer loyalty program services for commercial, promotional and advertising purposes in connection with retail store services, on-line retail store services, and catalog mail order services featuring kitchenware, tableware, cookware, furniture, rugs, lighting, decorative accessories, bedding, linens, bath products, children's furniture and products, and window coverings; business administration of consumer loyalty programs in connection with retail store services, on-line retail store services, and catalog mail order services featuring kitchenware, tableware, cookware, furniture, rugs, lighting, decorative accessories, bedding, linens, bath products, children's furniture and products, and window coverings