The mark consists of The logo appears to feature the word "PURELITE" in a stylized, modern, and bold font. The first letter, "P," includes a distinctive design element-a jagged, lightning bolt-like shape embedded within the letter. The rest of the word is written in a sleek, rounded typeface, giving it a futuristic or high-tech appearance. The overall design is clean and balanced, with uniform spacing between the letters.
Color is not claimed as a feature of the mark.