The mark consists of An image of a sun with 48 sunrays beaming from the main circle of the sun. The sunrays can be described as yellow and orange in color with the yellow sunrays being longer than the orange sunrays. There is an invisible/white space between the sunrays and the circle/sun. The Sun/Circle is horizontally divided by an Infinity symbol. The Infinity symbol is white which supports the division of the upper yellowish portion of the sun/circle from the bottom orangish portion of the sun/circle. The Left and Right ends of the horizontal Infinity symbol meet with the white space that is between the circular sun and the sunrays. There is a sense of the "Ying/Yang" effect between the orange and yellow colors along with the infinity symbol supporting the division of the two colors (the top from the bottom). The "brand" name "I & I" can be seen vertically inside the sun/circle. The top portion of the sun/circle has an orange "I" displayed in the center of the yellow portion. In the middle of the horizontal Infinity Symbol, there is an orangish "&". In the lower orangish portion of the sun/circle, there is a yellowish "I".
The color(s) the primary colors of the image are orange and yellow. is/are claimed as a feature of the mark.