35 Advertising and marketing services, namely, providing customized advertising and promotional services via audience modeling, behavioral targeting, and contextual targeting technologies; consulting services in the field of targeted digital advertising; business data analysis services, namely, collecting, analyzing, and reporting consumer and audience data for the purpose of optimizing marketing strategies and delivering personalized content; digital advertising services, including the use of algorithms and data analytics to segment, target, and deliver personalized advertisements, promotions, and branded experiences to consumers based on their behavior, interactions, and preferences within digital platforms and live streaming environments