35 Arranging and conducting of marketing events; Promotional management for sports personalities; Promoting the sale of the services [on behalf of others] by arranging advertisements; Retail services in relation to sporting equipment; Search engine marketing services; all of the foregoing solely in relation to the arrangement and conducting of running events; Business management of sporting facilities [for others]; Promotion of special events; Promotion of musical concerts; Promoting the goods and services of others via computer and communication networks; Advertising, marketing and promotional services; Marketing services provided by means of digital networks; Advertising, marketing and promotional consultancy, advisory and assistance services; Advertising, including promotion of products and services of third parties through sponsoring arrangements and licence agreements relating to international sports' events; Promotion of goods and services through sponsorship of sports events; Distribution of advertising, marketing and promotional material; Promoting the goods and services of others through advertisements on Internet websites; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with sporting activities; Management of professional athletes; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with sports competitions; Retail services in relation to sporting articles