The mark consists of stylized wording "CHOW TAI SENG" in the left of three Chinese characters.
The non-Latin characters in the mark transliterate to ZHOU DA SHENG and this means Chow (a Chinese surname), big, birth in English.
Color is not claimed as a feature of the mark.
The English translation of ZHOU DA SHENG in the mark is Chow (a Chinese surname), big, birth. The wording CHOW TAI SENG has no meaning in a foreign language.