The mark consists of two Chinese characters.
The non-Latin characters in the mark transliterate to "Li" and "Fu" respectively and this means "beautiful" and "lotus", respectively. However, the combined wording has no meaning in English.
Color is not claimed as a feature of the mark.
The English translation of "Li" and "Fu" in the mark is "beautiful" and "lotus", respectively. The wording "LiFu" in combination has no meaning in a foreign language.