The mark consists of a red three panel label. The first panel of the label consist of a circle with the words "A FAMILY OWNED COMPANY" around the top of the circle and "GENERATIONS" around the bottom of the circle, and small rays extend from the circle outward. "FOR 10" appears inside a smaller inner circle. Surrounding the outer circle there appear four devil faces in profile with surrounding scrolls and agave plants. The center panel of the label consist of the words "JOSE CUERVO" in yellow at the top, "DEVIL'S RESERVE" in white in the middle, and "RESERVA DEL DIABLO" in maroon at the bottom. The wording is surrounded by features of small designs of scrolls, tridents, agave plants and a devil with trident. Either side of the center panel has two maroon tridents pointing up. The third panel consist of a maroon design of a devil's head in profile with its tongue sticking out with a trident going through it surrounded by various scroll designs and agave plants. A maroon rectangle appears at the bottom of the panel with the words "MAS SABE EL DIABLO POR VIEJO QUE POR DIABLO". The entire design has a maroon outline with small rays extending inwards from the border.
The color(s) maroon, white, red, yellow is/are claimed as a feature of the mark.
Trademark: 98764532
