The mark consists of 1. outline of an elephant, in profile view (showing the left side of the elephant) in black on white background; 2. The literal element "Word" appearing in black, on the left side of elephant and in a specific font type; and 3. a maple leaf, in red, being held by the elephant's trunk and canted backward toward the elephant..
The color(s) red, white and black is/are claimed as a feature of the mark.