9 Downloadable software in the nature of a mobile application for monitoring, verifying and analyzing various parameters associated with exercise, fitness, wellness, training and personal development, including information collected from external and wearable sensors; downloadable software in the nature of a mobile application for use in connection with exercise challenges and physical training for detecting, storing, verifying and communicating progress, accomplishments and activities; downloadable software in the nature of a mobile application for use in connection with monitoring activities and contests for individuals and groups of individuals; downloadable software in the nature of a mobile application relating to identifying, setting, incentivizing and completing fitness challenges and results, and for providing for rewards and peer-to-peer communications; downloadable software for real time and non-real time social interaction, for networking and to view, analyze, and compare fitness data; downloadable software in the nature of a mobile application for facilitating electronic rewards and payments, and the transfer of monetary and non-monetary value to and from others