The mark consists of the wording "SMOKY MOUNTAIN" in stylized off-white font positioned above the word "OUTFITTERS" in stylized off-white font, appearing on the design of a blue mountain containing five peaks, all of which is positioned in front of a background consisting of four horizontal divisions, the lower two being orange and the upper two being red, all of which is contain within a circle containing an off-white border surrounded by a blue border.
The color(s) red, orange, off-white, and blue is/are claimed as a feature of the mark.