The mark consists of the literal element "CENTRAL MILLING COMPANY" placed in a solid semi circle surrounding the scene depicting two horses ploughing a field with a man behind steering them with the literal element "THE NATURAL CHOICE" printed inside a banner underneath the field scene with five stalks of wheat peaking underneath the banner design with the remaining white background representing transparent areas and is not intended as part of the mark.
Color is not claimed as a feature of the mark.