The mark consists of a Latin cross with four bird silhouettes on the cross's horizontal arm and one bird silhouette flying above the right side of the horizontal arm. On the left side of the mark below the horizontal arm are the words THE CHANGE, with THE being above the left-side of the word CHANGE. On the right side of the mark below the horizontal arm are the words MAKER INITIATIVE, with the word MAKER being above the word INITIATIVE. The bird silhouette flying above the right side of the horizontal arm is in orange, as are the words CHANGE MAKER. The four birds sitting on the horizontal arm are in turquoise, as is the word THE.
The color(s) orange and turquoise is/are claimed as a feature of the mark.