The mark consists of a brown colored fish getting pulled out of water by a fishing lure, that has a hook, with red tie, and is connected to a yellow, green, blue and orange piece, with the string swerving and creating the term LISSY in large stylized font. Underneath the term LISSY, is the phrase LURE CO. in small stylized font..
The color(s) yellow, green, blue, black brown, red, orange is/are claimed as a feature of the mark.
"LURE CO."