The mark consists of two onions positioned at the top of the design. Below the onions, the literal element "Est. 1977" is written in a cursive script. Directly below this, the wording "VIDALIA ONION" appears in a large, bold font. At the bottom of the design, the word "Festival" is written in a flowing, cursive script, and the entire design is framed within a rectangular border with rounded corners. The mark features shading and texture applied to the onion illustrations and the text.