The mark consists of The mark consists of a young, chubby, peach colored Hispanic boy with a bowl haircut. He has pink lips with hints of red and white. Black is used in the eyes, eye lashes, mouth and nostrils. The boy has white teeth that are visible from a partially opened mouth. The child is a floating head in a peach square with a baby blue border. The title Chubby Mijo lays beneath the image in CAPS except the lowercase j. The text is baby blue and written in a chalkboard style.
The color(s) are black, white, peach, baby blue, brown, pink and red is/are claimed as a feature of the mark.
The English translation of Mijo in the mark is dear, darling or honey.
Trademark: 98753982
