The mark consists of the silhouette of a cowboy on a horse, facing to the left, and coming to a sliding position; below the silhouette are the words "RANCH FUEL"; below it is the word "SUPER"; below it is the word "SLIDE"; below it is a stylized letter "R" with a backwards letter "F" below it, and the top line of the "F" cutting through the bottom of the "R"; all of the text, and the bottom portion of the silhouette are encapsulated in a stylized border, with the top portion of the silhouette sticking out of the top of the border, and the bottom portion of the stylized "RF" sticking out of the bottom of the border.
Color is not claimed as a feature of the mark.