The mark consists of a stylized globe design in light blue and white shades, featuring continents outlined faintly, with a large blue checkmark-like "V" symbol placed in the center of the globe. To the right of the globe design are the words "VITAMIN WORLD" in uppercase, gray letters. Beneath these words, the phrase "Since 1977" is centered in smaller, black letters, flanked by two horizontal gray lines on either side. The overall design includes shades of blue, white, gray, and black.
The color(s) blue, white, gray is/are claimed as a feature of the mark.