The mark consists of a golden flamenco cutaway guitar at the center of the cigar label, enclosed in a black circle. Surrounding the guitar is a circular arrangement of the words "RAFAEL LOPEZ CIGARS" in black font on a gold background. The outermost circular layer consists of red flowers with white centers and golden decorations, set against a black background. Both sides of the label display the words "SERENOREM CIGARS" in gold, accompanied by red leaves and additional golden and red embellishments. The overall background of the label is black with a gold outline.
The color(s) red, white, black, and gold is/are claimed as a feature of the mark.
The English translation of SERENO in the mark is SERENE.