The mark consists of the stylized wording UPWARD SMILES UPWARDSMILES.COM, with a stylized sun design above the word UPWARD and a stylized tooth design below UPWARDSMILES.COM, all of which is surrounded by four curved lines that form a square-like shape. The mark also includes four circles, which are positioned at the top, bottom and each side of the trademark.
Color is not claimed as a feature of the mark.