The mark consists of ricomaíz Tortillas, Tostadas y Totopos Rico Sabor a Tradición.
Color is not claimed as a feature of the mark.
The English translation of ricomaíz; Tortillas, Tostadas y Totopos;Rico Sabor a Tradición in the mark is rich corn rich corn; "Tortillas, Toasted Corn Chips and Totopos (Totopos are a type of corn chip);Rich Flavor of Tradition.