The mark consists of two mermaid silhouettes facing one another with long curly hair and tails connecting to create a heart. The words "Bay Mermaid" are in stylized font between the faces of the mermaids and above the heart created by the tails. The words "The Eternal Summer Girl" are contained within the heart created by the tails.
No claim is made to the exclusive right to use "Bay" "Mermaid" and "The" "Eternal" "Summer" Girl", apart from the mark as shown.