The mark consists of the word RiCE, made up of R, C, and E in stylized capital letters, while the "i" is presented in a stylized lowercase letter; the word POPS presented in stylized capital letters and positioned below the word RiCE, presented on an irregularly shaped field which completely surrounds the POPS word, and accompanied by a first bean shaped element above and to the left of the field, and a second bean shaped element below and to the left of the field.
Color is not claimed as a feature of the mark.