The mark consists of the stylized wording "PRiMEMAX" with two horizontal lines and nine spindle shaped patterns. The two horizontal lines are located below the wording "PRiME", one thick and another thin. The bold horizontal line is located above the thin horizontal line, and these two horizontal lines break at the letter "R". The nine spindle shaped patterns are located near the dot of the letter "i", surrounding the upper half of the dot on "i" in a circular pattern. The letters "PRiME" are smaller than the letters "MAX".
Color is not claimed as a feature of the mark.
The wording "PRiMEMAX" has no meaning in a foreign language.