The mark consists of The mark consists of the stylized word "PAWP." The letter "A" in "PAWP" is stylized such that a paw print replaces the usual triangular shape at the top of the letter "A." The paw print is integrated into the design and features a central paw pad along with four smaller paw toes positioned above the peak of the letter "A." The remaining letters "P," "W," and "P" are depicted in standard block lettering, maintaining a balanced and cohesive design. This design element emphasizes the connection to animals, particularly pets, through the use of the paw print. The mark consists of the slogan "Water with Benefits," which is used in connection with non-alcoholic beverages, specifically water products. The slogan is intended to convey that the water offers added benefits beyond basic hydration, such as enhanced nutrients, vitamins, or functional properties. The slogan appears in standard characters without claim to any particular font, size, or color, and is used in advertising, packaging, and promotional materials to distinguish the goods from others in the marketplace..
The color(s) light blue is/are claimed as a feature of the mark.